The role supports or leads Shangri-La’s brand and festive marketing initiatives in Hong Kong. Responsibilities may include developing seasonal campaigns, coordinating with hotels and business units, managing agencies and creative partners, overseeing content and communications, monitoring budgets, and evaluating campaign performance. Candidates are expected to have a degree in marketing, communications, business, or a related discipline, with several years of experience in brand marketing, integrated campaigns, luxury hospitality, retail, or consumer services. Strong project management, copywriting, presentation, stakeholder-management, and digital marketing skills are important. The successful candidate should be commercially aware, creative, highly organised, comfortable managing multiple deadlines, and able to work with regional and property-level teams in a fast-paced environment.
Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and known for its distinctive Asian hospitality. The group operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders. Its properties typically combine premium accommodation with restaurants, wellness facilities, event venues, and personalised service. Shangri-La places strong emphasis on guest experience, service culture, responsible business, and long-term relationships with colleagues, customers, and communities. A Hong Kong-based brands role may work across corporate and hotel teams, supporting brand positioning, festive campaigns, seasonal promotions, and commercial growth across the group.
Hong Kong offers strong opportunities in hospitality, luxury retail, marketing, finance, technology, and international business. The culture blends Cantonese traditions, British influences, and a highly global outlook; English is widely used professionally, while Cantonese is valuable for customer-facing work. Lifestyle is energetic, convenient, and urban, with excellent public transport, diverse food, hiking trails, beaches, and easy access to nearby islands and mainland China. Salaries can be attractive, although rent and daily expenses are high, especially on Hong Kong Island and in Kowloon. Most overseas professionals require an employment visa sponsored by the hiring company; applicants generally need a confirmed job, relevant qualifications or experience, and proof that the role cannot easily be filled locally. Employers often assist with visa paperwork, but relocation packages vary. Research housing, taxation, healthcare, and school arrangements before moving.
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