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Assistant Manager/ Manager, Brands (Festive Focus)

Hong Kong Shangri-La HKD 30,000–50,000/month*
Job Description

This role supports and manages Shangri-La’s brand and festive marketing initiatives in Hong Kong. Responsibilities may include developing seasonal campaigns, coordinating creative agencies and hotel teams, managing promotional content, supporting public relations and digital communications, and ensuring consistent brand standards across festive activations. Candidates should have a degree or diploma in marketing, communications, public relations, hospitality, or a related field, together with several years of brand, integrated marketing, or luxury hospitality experience. Strong project management, copywriting, communication, budgeting, and stakeholder-coordination skills are expected. Experience delivering Christmas, Chinese New Year, or other seasonal campaigns is advantageous. The successful candidate should be creative, commercially aware, organized, detail-oriented, and comfortable working to tight deadlines.

Company Info

Shangri-La is a luxury hospitality group founded in Hong Kong and recognized for its Asian-inspired service culture, elegant hotels, resorts, and city properties worldwide. The group operates under the Shangri-La, Shangri-La Circle, Traders, Kerry, and JEN brands, with a presence across Asia, the Middle East, Europe, North America, and other international markets. Shangri-La hotels are known for high service standards, distinctive dining, wellness facilities, event venues, and locally influenced guest experiences. In Hong Kong, the company operates several prominent properties and serves business travelers, leisure guests, families, and high-end event clients. Employees typically work in a multicultural environment with opportunities across hotel operations, commercial functions, food and beverage, marketing, and corporate support. Brand roles often involve close collaboration with hotels, agencies, media partners, and regional teams.

Destination Guide

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing, events, and international business. The work culture is fast-paced, professional, and relationship-focused, with English widely used alongside Cantonese and Mandarin. Lifestyle options range from dense urban neighborhoods, restaurants, shopping, and nightlife to beaches, hiking trails, outlying islands, and country parks. Housing is expensive, especially near Central, Tsim Sha Tsui, and major transport hubs, so many employees choose areas such as Kowloon, the New Territories, or Hong Kong Island farther from the center. Foreign professionals generally require an employment visa sponsored by their employer under Hong Kong’s General Employment Policy; applicants normally need relevant qualifications, experience, and a confirmed job offer. Relocation planning should include housing, medical insurance, banking, tax registration, and transportation. Hong Kong has an efficient public transit system, making car ownership unnecessary for most residents.

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