The Assistant Manager/Manager, CRM (Journey & Platform) will help shape Shangri-La’s customer relationship management strategy across digital and guest touchpoints. Responsibilities typically include managing CRM platforms, designing customer journeys, coordinating campaigns, improving data quality, tracking engagement and conversion, and working with marketing, technology, loyalty and hotel teams. Candidates should have several years of experience in CRM, lifecycle marketing, digital marketing, customer analytics or a related area, together with strong project management and communication skills. Experience with CRM, marketing automation, segmentation, journey orchestration and reporting tools is expected. The successful candidate should be commercially minded, data-driven, detail-oriented and comfortable working across regional and global stakeholders.
Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under the Shangri-La, Kerry Hotels, JEN and Traders brands. The group is known for refined service, Asian hospitality, premium accommodation, dining, wellness and memorable guest experiences. Its corporate and regional teams support hotel operations through functions such as commercial strategy, technology, finance, human resources and customer engagement. A CRM role at Shangri-La would typically involve working with multiple properties and markets, helping the company understand guest preferences, improve loyalty and deliver more relevant communications throughout the customer journey.
Hong Kong offers strong opportunities in hospitality, finance, technology, retail, aviation and digital commerce, with many regional roles based on Hong Kong Island, Kowloon and the New Territories. The culture blends Cantonese traditions with international influences, and English is widely used in business, while Cantonese and Mandarin are valuable. Life is fast-paced, urban and convenient, with excellent public transport, diverse food, shopping, beaches, hiking and vibrant neighborhoods. Housing can be expensive, so salary, accommodation and commuting should be considered carefully. Foreign professionals generally require an employment visa sponsored by an eligible employer; the company normally supports the application, and approval depends on qualifications, a genuine job offer and market-level pay. New arrivals should arrange housing, insurance, banking and tax registration, and check current Immigration Department requirements before relocating.
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