Assistant Manager/ Manager, Brands (Festive Focus)

Job Description

This role supports Shangri-La’s brand and festive marketing initiatives in Hong Kong. Responsibilities are likely to include developing seasonal brand campaigns, coordinating festive promotions across hotels and outlets, managing creative agencies and internal stakeholders, preparing communications materials, monitoring campaign performance, and ensuring consistent brand standards. Candidates should typically have a degree in marketing, communications, public relations, hospitality, or a related discipline, with several years of experience in brand marketing, integrated campaigns, or luxury hospitality. Strong project management, copywriting, presentation, communication, and stakeholder-management skills are expected. Experience with festive campaigns, luxury brands, digital marketing, social media, and regional or multi-property coordination would be advantageous. The successful candidate should be creative, organised, commercially aware, detail-oriented, and comfortable working to demanding seasonal deadlines.

Company Info

Shangri-La Group is a global luxury hospitality company founded in Hong Kong and recognised for its Asian heritage, warm service, and high-quality hotels and resorts. The group operates properties across Asia, the Middle East, Europe, North America, and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders. Its businesses cover luxury accommodation, dining, meetings and events, wellness, and related hospitality services. Shangri-La places strong emphasis on genuine hospitality, personalised guest experiences, responsible business practices, and developing its people. In Hong Kong, the company has a long-standing presence through prestigious city hotels and is involved in luxury accommodation, restaurants, banqueting, retail, and corporate brand activities. Employees can gain exposure to international standards, high-profile campaigns, and a diverse multicultural working environment.

Destination Guide

Hong Kong offers strong opportunities in luxury hospitality, brand marketing, public relations, finance, technology, retail, aviation, and international business. The city is fast-paced, highly connected, and culturally diverse, combining Cantonese traditions with global influences. Lifestyle options range from dense urban neighbourhoods, shopping, and restaurants to beaches, hiking trails, islands, and country parks. Housing is expensive, particularly in central areas, so many newcomers live in Kowloon or the New Territories and commute by an efficient MTR network. Salaries are generally quoted monthly in Hong Kong dollars, and employment benefits vary by company. Foreign professionals usually need an employer-sponsored employment visa, with the company demonstrating a genuine role and suitable qualifications; approval is handled by Hong Kong Immigration. Dependants may generally apply to join approved visa holders. Before relocating, candidates should confirm visa sponsorship, medical coverage, housing support, working hours, taxation, and probation terms. Cantonese is valuable locally, while English and Mandarin are widely used in business.