The role supports or leads Shangri-La’s customer relationship management strategy, focusing on customer journeys, CRM platforms, personalization, campaign delivery, data quality, and digital engagement. Candidates should typically have a degree in marketing, business, digital communications, information systems, or a related field, together with several years of CRM, loyalty, digital marketing, or customer experience experience. Familiarity with CRM platforms, customer data, segmentation, marketing automation, analytics, and project management is expected. The successful candidate should be commercially minded, analytical, detail-oriented, and able to work with marketing, technology, hotel operations, and regional teams. Strong communication, stakeholder management, problem-solving, and English skills are important; Cantonese or Mandarin may be advantageous in Hong Kong.
Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts, residences, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is known for its premium Shangri-La brand, as well as its focus on warm Asian hospitality, personalized service, and high-quality guest experiences. Its properties include city hotels, beach resorts, and destination resorts, supported by corporate teams in areas such as commercial strategy, technology, finance, human resources, and customer loyalty. Employees generally work in a multicultural environment with opportunities to collaborate across countries and hotel operations. This CRM position would contribute to strengthening guest relationships, improving digital engagement, and using customer insights to support the group’s broader commercial and loyalty objectives.
Hong Kong offers strong opportunities in hospitality, tourism, finance, technology, retail, and digital marketing, with international companies and a fast-paced business environment. Its culture combines Cantonese traditions, global influences, excellent food, festivals, and efficient public transport. Lifestyle options range from dense urban neighborhoods and vibrant nightlife to hiking trails, beaches, and quieter outlying islands. Housing is convenient but expensive, so many professionals choose shared apartments or live outside central districts. Foreign employees generally need an employment visa sponsored by their employer before starting work; eligibility depends on qualifications, experience, salary, and the role’s suitability for local recruitment. Employers commonly assist with visa applications and onboarding. New arrivals should arrange accommodation, insurance, banking, and a Hong Kong identity card after approval. English is widely used in business, while Cantonese is valuable for daily life and local communication.
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