Director of Sales

Job Description

The Director of Sales leads the hotel’s sales strategy, revenue-generating activities, and business development efforts. Requirements typically include a degree or diploma in hospitality, business, or a related field, together with substantial hotel sales experience, preferably at a luxury or international property. The candidate should have strong knowledge of corporate, leisure, group, MICE, and travel-trade markets, as well as proven leadership and negotiation skills. Expectations include achieving room and event revenue targets, developing key accounts, managing sales plans and budgets, coaching the sales team, building relationships with partners, and representing the hotel professionally. Strong communication, commercial awareness, market knowledge, and willingness to travel are important.

Company Info

Shangri-La Hotels and Resorts is a Hong Kong-founded luxury hospitality group with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The company is recognised for personalised service, Asian-inspired hospitality, attractive resort settings, and full-service urban hotels. Its Malaysian properties serve business travellers, leisure guests, families, weddings, conferences, and international tour groups. Shangri-La places strong emphasis on guest satisfaction, employee development, responsible business practices, and long-term relationships with customers and local communities. Depending on the property, employees may work with luxury accommodation, restaurants, banqueting, wellness facilities, events, and extensive corporate and travel-trade networks. A Director of Sales can expect a structured international environment, clear commercial targets, and opportunities to work across multiple market segments.

Destination Guide

Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, and other resort destinations. Langkawi is an island known for beaches, nature, duty-free shopping, and a relaxed lifestyle, while Penang combines heritage, excellent food, and a lively urban culture. Resort work often involves seasonal peaks, international guests, and strong networking opportunities in sales, events, food and beverage, and guest services. Malaysian culture is multicultural, with Malay, Chinese, Indian, and indigenous influences; English is widely used in hotels, although learning basic Malay is helpful. Living costs vary, with Kuala Lumpur generally more expensive than smaller islands. Foreign professionals usually need employer sponsorship for an Employment Pass, and the company normally manages the application. Check current Malaysian immigration rules, contract terms, accommodation, healthcare, and relocation support before accepting an offer.