VP, Deposits Campaign Analyst, PFS

Role summary

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The VP, Deposits Campaign Analyst, PFS role supports deposit growth within UOB’s Personal Financial Services business. Requirements typically include a degree in business, finance, marketing, statistics or a related discipline, together with experience in banking campaigns, customer analytics, deposits or product management. Strong Excel and data analysis skills are expected; knowledge of SQL, campaign tools and customer segmentation is advantageous. The candidate should be able to interpret performance data, identify growth opportunities, coordinate marketing and sales stakeholders, and recommend improvements to acquisition, retention and cross-selling campaigns. Clear communication, commercial awareness, attention to detail and the ability to manage multiple deadlines are important.

About the employer

United Overseas Bank (UOB) is a major Singapore-headquartered banking group serving customers across Southeast Asia and key international markets. Established in 1935, it provides personal and commercial banking, wealth management, corporate banking, investment banking and digital financial services. UOB has an established presence in Malaysia, serving individuals, businesses and multinational clients through branches, digital channels and specialist banking teams. Its Personal Financial Services division offers products such as deposits, cards, loans, payments and wealth solutions. The group is known for its regional network, relationship-led service and focus on responsible, long-term banking. Employees typically work in a structured, regulated environment where collaboration, customer experience, data-driven decision-making and compliance are important. Benefits and career progression vary according to the Malaysian employment contract and seniority of the role.