EC Design Lead (Web Director) - D2C Fulfillment Section, Commerce & Marketing Company (C&M)

Role summary

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This role leads web and e-commerce design for Rakuten’s D2C fulfillment business, shaping digital experiences that support customer acquisition, conversion, and brand growth. Requirements typically include substantial experience in web or e-commerce design direction, UX/UI planning, responsive design, and coordination with engineers, marketers, product teams, and external partners. Experience with large-scale websites, design systems, analytics, and customer-focused optimization is valuable. The successful candidate is expected to define design strategy, manage projects and stakeholders, maintain quality across digital touchpoints, and communicate effectively in a fast-moving international environment. Strong Japanese and English communication skills, leadership ability, and a practical understanding of online retail are likely to be important.

About the employer

Rakuten, Inc. is one of Japan’s leading technology and internet companies. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and logistics. Its marketplace and membership model connect millions of consumers and businesses, while Rakuten’s points program encourages customers to use multiple services across the group. The Commerce & Marketing Company supports online shopping, customer engagement, merchandising, advertising, and fulfillment-related services. Rakuten has a strongly entrepreneurial culture, with employees often working across business, technology, design, and international teams. The company is headquartered in Tokyo and employs people from many countries, although Japanese is commonly required for roles involving domestic customers and operations.