Rakuten is seeking a Principal Product Manager to lead products within its Affiliate Product Group and Global Ad Technology Supervisory Department. The role typically requires substantial experience in product management, advertising technology, affiliate marketing, digital platforms, or related fields, along with strong skills in product strategy, roadmap planning, stakeholder management, data analysis, and cross-functional leadership. Experience working with global teams and business-level English is likely important; Japanese ability may be advantageous. The successful candidate is expected to define product vision, identify growth opportunities, manage priorities, coordinate engineering and commercial teams, and deliver measurable improvements in revenue, user experience, and operational efficiency.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, fintech, mobile communications, digital content, travel, advertising, and online services. Its membership and loyalty platform connects many of these businesses through Rakuten Points, creating opportunities for cross-service marketing and customer engagement. Rakuten also operates internationally through partnerships, acquisitions, and global technology initiatives. The company is known for its highly diverse workforce and English-language corporate environment, particularly in technology and business divisions. Employees may work with teams across Japan, Europe, North America, and other regions. Rakuten’s advertising and affiliate businesses use customer insights, merchant relationships, and digital platforms to help brands reach consumers and measure commercial results.
Japan offers strong opportunities in software engineering, product management, data, cybersecurity, finance, manufacturing, education, hospitality, and international business. Tokyo is the main employment hub, while Osaka, Nagoya, Fukuoka, and Sapporo also provide growing opportunities. Workplace culture values punctuality, preparation, teamwork, respect, and attention to detail, although international companies often have more flexible styles. Daily life is generally safe, efficient, and convenient, with excellent public transport, healthcare, food, and public services. Housing and commuting costs are highest in Tokyo. Foreign professionals usually need an employer-sponsored work visa, commonly the Engineer/Specialist in Humanities/International Services visa, and must obtain a Certificate of Eligibility before applying. Highly skilled professionals may qualify for a faster permanent-residency route. Relocating typically involves securing accommodation, registering an address, arranging health insurance, and obtaining a residence card.
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