Loyalty Program Designer - Strategy Planning Department, Platform Strategy Supervisory Department (PFSD)

Role summary

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Rakuten is seeking a Loyalty Program Designer to develop and improve loyalty initiatives across its broad ecosystem of digital, financial, travel, and commerce services. The role requires experience in business strategy, customer loyalty, marketing, product planning, or related fields, along with strong analytical and communication skills. Candidates should be comfortable using customer insights and data to design programs, define benefits, evaluate performance, and coordinate with multiple internal teams and business units. The company expects strategic thinking, creativity, ownership, and the ability to turn ideas into practical programs. Japanese and English communication skills, stakeholder management experience, and an understanding of digital platforms or membership services would be valuable.

About the employer

Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates a wide ecosystem covering online shopping, travel, fintech, mobile telecommunications, digital content, advertising, and professional sports. Its loyalty strategy is centered on the Rakuten Point program, which connects customers across many services and encourages continued use of the wider Rakuten platform. The company works internationally and employs people from many backgrounds, with English used in numerous corporate and technology teams. Rakuten offers employees the opportunity to work on large-scale digital products and cross-business initiatives. Its culture emphasizes innovation, customer focus, entrepreneurship, and collaboration, although employees may also experience a fast-moving environment with ambitious targets and complex coordination across business units.