Point Strategist - Strategy Planning Department, Platform Strategy Supervisory Department (PFSD)

Job Description

The Point Strategist develops and manages strategies for Rakuten Points, including customer engagement, partner collaboration, campaign planning, and growth across Rakuten’s broader platform ecosystem. Requirements typically include experience in business planning, marketing, loyalty programs, product strategy, consulting, or data-driven commercial analysis; strong communication skills in Japanese and English may be expected. Candidates should be comfortable coordinating with multiple internal departments and external partners, analyzing market and customer trends, preparing proposals, and turning strategic ideas into practical initiatives. The role suits someone with strong analytical ability, commercial awareness, project ownership, and an interest in digital platforms, consumer services, and ecosystem businesses.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, online advertising, and professional sports. Its Rakuten Points loyalty program connects many of these services, encouraging customers to use multiple products within the group. Rakuten has expanded internationally through partnerships, acquisitions, and technology development, while continuing to invest in cloud, telecommunications, artificial intelligence, and digital platforms. The company offers a fast-moving, globally oriented working environment where employees often collaborate across business units and countries. Japanese language ability is valuable for many Japan-based positions, although some teams operate extensively in English.

Destination Guide

Japan offers opportunities in technology, telecommunications, e-commerce, finance, tourism, manufacturing, healthcare, and international business. Tokyo has the largest concentration of roles, while Osaka, Nagoya, Fukuoka, and Sapporo also provide growing employment markets. Workplace culture often values reliability, teamwork, punctuality, preparation, and respect for seniority, though international companies may be more flexible. Lifestyle ranges from energetic urban living to quieter regional communities, with excellent public transport, safety, healthcare, and food. Living costs are highest in Tokyo, especially for housing. Foreign professionals generally need a work visa sponsored by an employer; common routes include Engineer/Specialist in Humanities/International Services and Highly Skilled Professional visas. Applicants should confirm qualifications, contract terms, health insurance, taxes, housing arrangements, and Japanese-language expectations before relocating.