Product Manager, Customer Strategy Department - Platform Strategy Supervisory Department (PFSD)

Job Description

This role leads product and platform strategy within Rakuten’s Customer Strategy Department. Responsibilities likely include understanding customer needs, defining product vision and priorities, developing business and platform requirements, coordinating with engineering, design, marketing, and related Rakuten services, and improving customer engagement across the ecosystem. Candidates are expected to have experience in product management, digital platforms, customer strategy, or business planning; strong analytical and problem-solving skills; and the ability to manage stakeholders across multiple teams. Clear communication in English and Japanese, familiarity with web or mobile services, and experience working in a fast-paced, international environment would be valuable. The position requires both strategic thinking and practical execution.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, online finance, credit cards, mobile telecommunications, digital content, travel, advertising, and professional sports. Its strategy is to connect these services through a shared membership, loyalty, and data platform, allowing customers to earn and use Rakuten Points across the group. Rakuten serves consumers and businesses in Japan and international markets, with a workforce made up of diverse, often multilingual teams. The company is known for its Englishnization policy, which promotes English as a common corporate language. Employees may work on large-scale consumer platforms, new digital products, customer experience initiatives, and cross-business collaborations in a highly competitive technology environment.

Destination Guide

Japan offers strong opportunities in technology, product management, e-commerce, finance, telecommunications, engineering, tourism, and corporate services. Tokyo is the main employment hub, while Osaka, Nagoya, Fukuoka, and Sapporo also provide growing opportunities. Workplace culture often values reliability, teamwork, respect, preparation, and attention to detail. International companies may use English, but Japanese ability significantly improves career options and daily life. Japan offers excellent public transport, safety, healthcare, food, and cultural experiences, although housing and living costs can be high in Tokyo. Eligible professionals generally need an Engineer/Specialist in Humanities/International Services visa, with the employer commonly supporting sponsorship. Highly skilled professionals may qualify for a faster permanent-residence pathway. Before relocating, arrange a residence card, registered address, health insurance, banking, and suitable housing. Learning basic Japanese and understanding local workplace etiquette will make integration easier.