Chief Marketing Strategist, Customer Strategy Department - Platform Strategy Supervisory Department (PFSD)

Job Description

This role is expected to shape customer and platform marketing strategy across Rakuten’s ecosystem, using customer insights, market research, and business data to improve engagement, loyalty, and growth. Candidates should bring substantial experience in marketing strategy, customer strategy, product or platform planning, and cross-functional project leadership. Strong analytical, communication, presentation, and stakeholder-management skills are essential, along with the ability to work across business units and influence senior decision-makers. Experience in digital services, e-commerce, loyalty programs, or technology platforms is likely valuable. Fluency in English and Japanese may be advantageous or required, depending on team responsibilities. The successful candidate will be expected to translate strategy into practical initiatives and manage ambiguity in a fast-moving, multinational environment.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, digital content, fintech, mobile communications, travel, advertising, and online services. Its businesses are connected through the Rakuten membership and loyalty platform, which uses customer data and cross-service benefits to encourage engagement. Rakuten has expanded internationally through partnerships, acquisitions, and technology investments, and it employs a diverse workforce across Japan and overseas. The company is known for its Englishnization initiative, which encourages English use in many corporate settings. Employees may work in a fast-paced, entrepreneurial environment involving multiple products, markets, and internal stakeholders. Benefits, working arrangements, and compensation differ by position, department, and employment contract.

Destination Guide

Japan offers opportunities in technology, marketing, finance, engineering, tourism, education, healthcare, and international business, especially in Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo. Workplace culture often values punctuality, preparation, teamwork, respect for hierarchy, and careful communication, although global companies may be more flexible. Daily life is generally safe and convenient, with excellent public transport, reliable services, and extensive urban amenities. Housing and commuting costs are highest in Tokyo, while regional cities can offer a more relaxed and affordable lifestyle. Foreign workers normally need an appropriate status of residence, such as an Engineer/Specialist in Humanities/International Services visa, sponsored by an employer. Highly skilled professionals may qualify for points-based benefits or faster permanent residence. Relocation typically involves arranging a residence card, address registration, health insurance, pension, banking, and housing. Learning basic Japanese greatly helps with administration and social integration, even in English-friendly workplaces.