This role focuses on customer relationship management, personalization, and customer-experience marketing within Rakuten’s Marketing Division. Responsibilities may include planning CRM campaigns, analyzing customer behavior, developing personalized communications, coordinating with internal teams, and improving engagement and retention across Rakuten services. Candidates are expected to have experience in CRM, digital marketing, lifecycle marketing, or personalization, along with strong analytical, communication, and project-management skills. Familiarity with marketing automation tools, customer data, segmentation, and Japanese or English business communication is valuable. The successful candidate should be customer-focused, commercially aware, organized, and able to work effectively in a fast-paced, international environment.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem of businesses, including e-commerce, digital content, fintech, mobile communications, travel, advertising, and online services. Rakuten connects these offerings through its membership program and loyalty points, using customer insights to create a more integrated consumer experience. The company operates internationally and employs people from many countries, with English widely used in parts of its corporate and technology organization. Its marketing teams work across a large portfolio of services, using data, personalization, and digital engagement to strengthen customer relationships. Rakuten is known for its entrepreneurial culture, cross-business collaboration, and emphasis on innovation, although employees may also experience a fast pace and demanding performance expectations.
Japan offers strong opportunities in technology, e-commerce, digital marketing, finance, engineering, hospitality, and international business, especially in Tokyo, Osaka, Yokohama, and Fukuoka. Workplace culture values punctuality, teamwork, reliability, and respectful communication. International companies may offer more flexible and English-friendly environments, while Japanese ability can significantly broaden career options. Lifestyle choices range from energetic urban living to quieter coastal and mountain communities. Public transportation is excellent, healthcare is accessible, and daily life is generally safe, though Tokyo housing and commuting can be expensive. Most non-Japanese professionals need a work visa sponsored by an employer; common categories include Engineer/Specialist in Humanities/International Services and Highly Skilled Professional. Applicants typically need a relevant degree or professional experience. Before relocating, arrange housing, residence registration, health insurance, banking, and tax procedures. Learning basic Japanese makes work and everyday life considerably easier.
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