F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for driving revenue from restaurants, bars, banquets, catering and other food-and-beverage outlets. The role typically requires a diploma or degree in hospitality, business or marketing, together with several years of hotel or restaurant sales experience. Strong knowledge of local and corporate markets, event planning, account management and revenue generation is expected. The successful candidate should be confident in preparing proposals, negotiating contracts, developing client relationships and meeting sales targets. Excellent communication, presentation and organisational skills are essential, along with a professional appearance, commercial awareness and the flexibility to attend client meetings and events outside normal working hours.

Company Info

Shangri-La Hotels and Resorts is a leading international luxury hospitality group founded in Hong Kong. It operates hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other global destinations. The group is recognised for attentive service, strong Asian hospitality values and high-quality accommodation, dining, meetings and leisure experiences. Shangri-La properties commonly include restaurants, bars, banquet facilities, spas and extensive event services, creating opportunities across both operational and commercial departments. In Malaysia, the company has established properties serving business travellers, holidaymakers and corporate or social event clients. Employees generally work in a service-focused environment with emphasis on guest satisfaction, teamwork, brand standards and professional development. An F&B Sales Manager would contribute directly to outlet performance, banquet business, partnerships and the hotel's overall commercial results.

Destination Guide

Malaysia offers opportunities in hotels, resorts, restaurants, tourism, events and corporate sales, particularly in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and other coastal destinations. Island life can be relaxed and community-oriented, with easy access to beaches, diving, hiking, night markets and diverse Malay, Chinese and Indian cuisine. Penang is known for heritage and food, Langkawi for beaches and resorts, while Sabah and Sarawak offer rich nature and cultural experiences. Living costs vary; island locations may be more expensive for imported goods but can provide a slower lifestyle. English is widely used in hospitality, although Malay is the national language and learning basic phrases is useful. Foreign employees normally require an employer-sponsored Employment Pass, with approval handled through Malaysian immigration authorities. Candidates should confirm sponsorship, accommodation, insurance, tax treatment and relocation support before accepting an offer. Transport and healthcare access may be more limited on smaller islands.