The Assistant Manager/Manager, Brands (Festive Focus) is expected to develop and execute seasonal brand campaigns, particularly for Christmas, New Year and other festive periods, across Shangri-La properties and markets. Responsibilities may include campaign planning, creative development, content coordination, agency and stakeholder management, communications, and performance reporting. Candidates should have several years of experience in brand marketing, integrated communications, hospitality, luxury, retail or a related field. Strong project management, writing, presentation and coordination skills are required, along with commercial awareness, creativity and attention to detail. Experience managing regional campaigns and working with multiple teams is advantageous. The role requires flexibility, cultural sensitivity and the ability to meet tight deadlines in a fast-paced international environment.
Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. The group is known for its Shangri-La, Shangri-La Resorts, JEN by Shangri-La and Traders brands, offering premium accommodation, dining, meetings, wellness and lifestyle experiences. Its service philosophy is strongly associated with Asian hospitality, genuine care and personalized guest experiences. Corporate and hotel teams work across commercial, operations, marketing, finance and guest services functions. The company provides opportunities in a multicultural environment and often supports career development through internal mobility, training and international exposure. Benefits for Hong Kong roles may include medical coverage, staff dining, hotel discounts, annual leave and performance-related incentives, although the exact package depends on the employing entity and seniority.
Hong Kong is a compact international city with strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing and professional services. Major hotel employers are concentrated in Central, Admiralty, Tsim Sha Tsui, Causeway Bay, the airport and resort areas such as Lantau Island. The culture blends Cantonese traditions, international business practices, excellent food and a fast, highly connected urban lifestyle. Public transport is efficient, while housing is expensive and often small; many professionals live in Kowloon or the New Territories to reduce costs. Overseas employees generally require an employment visa sponsored by the employer, and applicants must normally demonstrate a genuine job offer, relevant qualifications and experience. Dependants may apply for dependant visas. Before relocating, budget for rent, deposits, healthcare, transport and school costs if applicable. Hong Kong offers beaches, hiking, islands and diverse dining alongside demanding work schedules.
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