The F&B Sales Manager is responsible for developing food and beverage revenue through corporate accounts, social functions, conferences, weddings, and other events. Requirements typically include a diploma or degree in hospitality, business, or a related field, along with several years of hotel or restaurant sales experience. Strong knowledge of the Malaysian hospitality market, sales planning, negotiation, and customer relationship management is expected. The successful candidate should be confident, well presented, commercially focused, and able to meet revenue targets. Excellent communication skills, teamwork, flexibility, and proficiency in English are important; knowledge of additional languages and experience with luxury hotels are advantageous.
Shangri-La Hotels and Resorts is a leading luxury hospitality group founded in Hong Kong, with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The group is recognised for personalised service, welcoming hospitality, and distinctive properties in city and resort destinations. In Malaysia, Shangri-La operates well-known hotels and resorts, including properties in Kuala Lumpur, Penang, Kota Kinabalu, and nearby resort locations. Its businesses cover accommodation, restaurants and bars, conferences, weddings, wellness, and leisure activities. Employees generally work in service-focused environments with international guests and opportunities for professional development. An F&B Sales Manager would contribute to revenue growth by promoting the property's dining venues, catering packages, private functions, and event facilities while maintaining strong relationships with corporate and leisure clients.
Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, and other resort destinations. Island-based roles are especially common in hotels, restaurants, diving operations, wellness centres, events, and guest services. Malaysian culture is multicultural, combining Malay, Chinese, Indian, and indigenous traditions, with English widely used in tourism and business. Lifestyle ranges from busy urban living to relaxed beach communities, with generally affordable food, transport, and accommodation compared with many international destinations. Foreign employees normally need an employment pass sponsored by their employer; candidates should secure a formal offer before relocating and confirm eligibility with Malaysian immigration authorities. Employers may assist with permits, accommodation, flights, medical cover, or meals, depending on the property. Research local housing, healthcare, taxation, transport, weather, and island access before accepting a position.
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