F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for driving restaurant, banquet and catering revenue through corporate accounts, social events, group bookings and local partnerships. Typical requirements include a diploma or degree in hospitality, business or marketing, several years of hotel or food-and-beverage sales experience, strong knowledge of the local market, and excellent communication and negotiation skills. The candidate is expected to develop sales plans, maintain client relationships, conduct presentations and property tours, coordinate with culinary and operations teams, achieve revenue targets, and provide accurate sales forecasts. A confident, service-focused personality, professional presentation, commercial awareness and flexibility to attend client meetings or events outside normal working hours are important.

Company Info

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The brand is known for warm Asian hospitality, premium accommodation, destination dining, wellness facilities and attentive guest service. Its Malaysian properties typically serve leisure travellers, business guests, weddings, conferences and corporate events, creating strong opportunities for food-and-beverage sales professionals. Shangri-La places emphasis on service excellence, teamwork, cultural awareness and employee development. Depending on the property, benefits may include staff meals, uniform, medical coverage, training, hotel discounts and performance incentives. The exact responsibilities, benefits and reporting structure for an F&B Sales Manager vary by hotel and location, so candidates should confirm these details directly with the recruiting team.

Destination Guide

Malaysia offers opportunities in luxury hotels, resorts, restaurants, events, tourism and corporate hospitality, particularly in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and Johor. Island destinations such as Langkawi, Penang and parts of Sabah provide a relaxed lifestyle, beaches, outdoor activities and strong tourism demand, while Kuala Lumpur offers broader career progression, shopping, nightlife and international communities. Malay, English and Chinese languages are commonly used in business and hospitality. Living costs vary considerably, with resort islands and central Kuala Lumpur generally more expensive than smaller cities. Foreign employees normally need an employer-sponsored Employment Pass, and the company must meet Malaysian immigration requirements before work begins. Applicants should verify eligibility, salary thresholds, accommodation, healthcare, tax obligations and dependent arrangements before relocating. Seasonal tourism may influence working hours, and hospitality roles commonly require weekends, public holidays and evening availability.