The Assistant Manager/Manager, Brands (Festive Focus) is likely responsible for developing and delivering festive brand campaigns across Shangri-La properties in Hong Kong. Requirements typically include a degree in marketing, communications, public relations, hospitality or a related field, together with several years of experience in brand marketing, integrated campaigns, luxury hospitality or consumer communications. Strong project management, copywriting, presentation, budgeting and stakeholder-coordination skills are expected. The successful candidate should understand luxury positioning, cultural and seasonal trends, digital and social media channels, and the Hong Kong market. The role also calls for creativity, commercial awareness, attention to detail and the ability to manage agencies and multiple deadlines while working collaboratively with hotel and corporate teams.
Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands. The group is known for personalised Asian-inspired hospitality, high service standards and upscale dining, wellness and event experiences. Shangri-La hotels frequently serve leisure travellers, corporate guests, families and major conferences, while many properties are closely connected to their local communities. The company employs colleagues across hotel operations, food and beverage, sales, marketing, finance, technology and corporate functions. A role focused on brands and festive campaigns would typically support the group’s market positioning, seasonal storytelling, guest engagement and commercial performance in Hong Kong.
Hong Kong is a dense, international city spread across Hong Kong Island, Kowloon and the New Territories, with additional outlying islands. Job opportunities are strong in hospitality, finance, retail, technology, aviation, education and professional services, although competition is high. The culture blends Cantonese traditions with global influences; Cantonese and English are widely used, and festivals such as Lunar New Year and Mid-Autumn Festival are important. Lifestyle options range from luxury dining and vibrant nightlife to hiking, beaches and efficient public transport. Overseas professionals generally need an employment visa arranged through a sponsoring employer, normally demonstrating a genuine role, suitable qualifications and relevant experience. Applicants should budget for high rents, especially in central districts, and prepare documents such as passports, qualifications, references and proof of employment. Housing in Kowloon or the New Territories may offer better value than Central.
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