Brand Manager

Job Description

The Brand Manager will develop and execute brand strategies for Novartis products in Taiwan, translating global priorities into effective local plans. Responsibilities typically include market analysis, customer and patient insight development, campaign planning, budget management, cross-functional collaboration, and performance tracking. Candidates are expected to have experience in pharmaceutical, healthcare, or consumer marketing, strong commercial judgment, and the ability to understand complex clinical information. A bachelor’s degree in marketing, business, life sciences, or a related discipline is generally preferred. The role requires excellent communication, project management, analytical, and stakeholder-management skills, along with fluency in Mandarin and strong English. Experience working with medical, regulatory, sales, and market-access teams is advantageous.

Company Info

Novartis is a global medicines company headquartered in Basel, Switzerland, focused on discovering and developing innovative treatments for major diseases. Its portfolio spans areas such as oncology, immunology, neuroscience, cardiovascular and renal conditions, and other high-impact therapeutic fields. The company combines pharmaceutical research, advanced data capabilities, and commercial expertise to improve patient outcomes. Novartis operates in many countries and works with healthcare professionals, governments, insurers, patient organizations, and research institutions to expand access to medicines. Its Taiwan organization supports local regulatory, medical, commercial, market-access, and patient-engagement activities. Employees typically work in an internationally connected environment, with strong emphasis on scientific integrity, innovation, compliance, inclusion, and collaboration. Benefits and working arrangements vary by position and local employment policies.

Destination Guide

Taiwan offers strong opportunities in pharmaceuticals, healthcare, technology, electronics, manufacturing, finance, education, and international business. Taipei is the main base for multinational companies and provides the broadest professional network, while Taichung and Kaohsiung offer growing industrial and commercial markets. Daily life is convenient, with excellent public transportation, affordable healthcare, lively night markets, and easy access to mountains, beaches, and hot springs. Taiwanese culture values respect, relationships, family, practicality, and a strong food tradition; Mandarin is important, although English is common in multinational workplaces. Foreign professionals generally need an employer-sponsored work permit and a suitable resident visa, with highly skilled applicants potentially eligible for an Employment Gold Card. Relocating employees should arrange passport documentation, health insurance, housing, tax registration, and dependent permits. Taipei rents are higher than elsewhere, but public transport helps keep commuting costs manageable.