The role typically supports Singtel’s AI-driven customer decisioning and campaign activities by analysing customer data, developing audience segments, monitoring campaign performance and generating insights for marketing optimisation. Candidates are generally expected to have a degree in analytics, business, marketing, statistics, computer science or a related discipline, together with experience in campaign analysis, customer analytics or business intelligence. Familiarity with SQL, data visualisation tools, experimentation, CRM platforms and marketing automation is valuable. The successful candidate should be analytical, commercially aware and comfortable translating data into practical recommendations. Strong communication, stakeholder management, attention to detail and the ability to manage multiple campaigns in a fast-paced environment are also important.
Singtel Group is a leading communications technology group headquartered in Singapore, serving consumer and enterprise customers across Singapore, Australia and other regional markets. Its businesses cover mobile and fixed-line telecommunications, broadband, digital services, cybersecurity, cloud, information technology and enterprise solutions. Through brands and subsidiaries including Singtel and Optus, the group provides connectivity and technology services to millions of customers. Singtel is also investing in artificial intelligence, data-driven personalisation, digital platforms and next-generation networks to improve customer experiences and support business transformation. The company employs a large, diverse workforce and offers opportunities across technology, analytics, customer experience, commercial, engineering and corporate functions. Its Singapore operations are based in a highly connected business environment, with collaboration across regional teams and technology partners.
Singapore is a compact, well-connected island city with strong opportunities in telecommunications, technology, finance, healthcare, logistics, professional services and digital marketing. The workplace culture is generally professional, multicultural and performance-oriented, with English widely used in business. Lifestyle options range from modern shopping districts and restaurants to parks, beaches, museums and lively neighbourhoods such as Tiong Bahru, Katong and Little India. Public transport is efficient, and most areas are accessible by MRT and bus. Foreign professionals usually need an employer-sponsored Employment Pass, subject to salary and qualification requirements; other work-pass options apply depending on the role and seniority. Relocation costs can be significant, particularly rent, childcare and international schooling, while healthcare and transport are comparatively accessible. New arrivals should arrange accommodation, medical coverage, banking and tax registration after securing employment.
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