F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for driving restaurant, banquet and catering revenue through corporate accounts, events, partnerships and local market sales. Candidates typically need a diploma or degree in hospitality, business or marketing, together with several years of hotel or food-and-beverage sales experience. Strong knowledge of the Malaysian hospitality market, sales planning, budgeting, negotiation and customer relationship management is expected. Excellent communication skills, commercial awareness and the ability to meet revenue targets are essential. The successful candidate should be confident presenting to clients, developing new business, managing key accounts and working closely with culinary, events and operations teams. Flexibility, professionalism and a guest-focused approach are important, including availability for evenings, weekends and hotel functions.

Company Info

Shangri-La is a luxury hospitality group founded in Hong Kong and recognized for its hotels, resorts and distinctive Asian-inspired service culture. The group operates properties across Asia, the Middle East, Europe and other international destinations, offering accommodation, dining, meetings, events and wellness experiences. Shangri-La hotels are known for personalized guest service, elegant facilities and strong emphasis on colleague development. In Malaysia, the company has established luxury properties serving business travelers, leisure guests, families and large events. Employees generally work in a multicultural environment with structured hotel procedures, brand standards and opportunities to build careers across departments or international locations. An F&B Sales Manager would contribute directly to commercial performance by growing restaurant, banquet and catering business while protecting the brand’s service standards and long-term client relationships.

Destination Guide

Malaysia offers opportunities in hotels, resorts, restaurants, tourism, events and travel, particularly in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and other resort destinations. Langkawi, Penang and Sabah provide an island lifestyle with beaches, diving, outdoor activities and a relaxed pace, while Kuala Lumpur offers broader career options and urban conveniences. Malaysian culture is multicultural, combining Malay, Chinese, Indian and indigenous influences, with English widely used in business and hospitality. Living costs vary, and accommodation, transport and medical insurance should be reviewed before relocating. Foreign employees normally require an employment pass sponsored by the hiring company; the employer typically handles application and approval procedures. Candidates should confirm visa eligibility, contract terms, tax obligations and whether housing or relocation support is included. Tropical weather, seasonal rain and local customs should also be considered before accepting a resort-based position.