This role supports or leads Shangri-La’s brand marketing initiatives, with particular emphasis on festive campaigns and seasonal experiences. Requirements typically include a degree in marketing, communications, business, hospitality or a related field, along with several years of experience in brand management, integrated marketing, luxury hospitality, retail or consumer marketing. The candidate should be commercially minded, creative, highly organised and comfortable managing agencies, hotel teams and multiple markets. Strong project management, presentation, copywriting and communication skills are expected, together with the ability to manage budgets, timelines and campaign performance. Knowledge of Asian consumer behaviour and premium or luxury brands would be advantageous. Fluency in English is essential; Cantonese or Mandarin may be preferred.
Shangri-La Group is a prominent luxury hospitality company headquartered in Hong Kong. It operates hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets under the Shangri-La, Kerry, JEN and Traders brands. The group is known for personalised service, refined accommodation, destination dining, wellness facilities and strong links to local culture. Its corporate teams support brand strategy, commercial performance, guest experience, development and hotel operations across the global portfolio. Shangri-La places significant emphasis on Asian hospitality values, service excellence, colleague development and creating memorable experiences for guests. A role within its brands function would typically involve collaboration with regional offices, individual hotels, creative partners and commercial stakeholders to strengthen brand awareness and drive customer engagement.
Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing and international business, with many regional headquarters based in the city. Its culture blends Chinese traditions with global influences, reflected in festivals, food, art and a fast-paced working environment. Lifestyle options range from busy urban districts and excellent restaurants to beaches, hiking trails and outlying islands. Housing is expensive, so newcomers often compare locations such as Kowloon, Hong Kong Island and the New Territories before relocating. Foreign nationals generally need an employment visa sponsored by their employer, and applications require a confirmed job, suitable qualifications and proof of a genuine vacancy. Employers commonly assist with visa paperwork and relocation guidance. Hong Kong has efficient public transport, widely available international services and English-speaking professional workplaces, although Cantonese is valuable for daily life and customer-facing roles. New arrivals should budget carefully for rent, deposits, healthcare and living costs.
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