The F&B Sales Manager is responsible for driving restaurant, bar, banquet and catering revenue through corporate, group, event and local accounts. Requirements typically include a diploma or degree in hospitality, business or marketing, several years of hotel food and beverage or sales experience, strong knowledge of the Malaysian market, and excellent communication and negotiation skills. The candidate is expected to build client relationships, generate leads, prepare proposals, meet revenue targets, coordinate with culinary and operations teams, and monitor competitor activity. Flexibility, professionalism, sound commercial judgment and a guest-focused approach are essential. Fluency in English is normally required, while additional Malaysian or Asian languages are advantageous.
Shangri-La is a leading luxury hospitality group founded in Hong Kong, operating hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets. The brand is known for warm Asian hospitality, high service standards, premium accommodation, restaurants, wellness facilities and event services. In Malaysia, Shangri-La properties serve leisure travellers, business guests, weddings, conferences and local dining customers. The company generally offers structured training, career development and opportunities to work across departments or destinations. Employees are expected to demonstrate genuine care, teamwork, cultural awareness and consistent attention to detail. A role in F&B sales combines hotel commercial activity with relationship management, requiring close collaboration with operations while representing the Shangri-La brand to corporate clients, event organisers and the wider local community.
Malaysia is a multicultural country with opportunities in hotels, resorts, restaurants, tourism, retail, technology, finance and education. Major hospitality employment is concentrated in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and Johor, with island destinations offering a relaxed lifestyle, beaches and strong seasonal tourism. Malaysian culture blends Malay, Chinese, Indian and Indigenous traditions, reflected in its food, festivals and languages. Living costs vary: Kuala Lumpur is more expensive, while many resort areas offer a slower pace but fewer services. English is widely used in business and tourism. Foreign employees normally need an employment pass arranged and sponsored by the employer before starting work; eligibility depends on salary, qualifications and company approval. Candidates should confirm accommodation, insurance, tax, transport and relocation support. Malaysia has tropical weather year-round, with monsoon conditions varying by coast.
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