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Assistant Manager/ Manager, Brands (Festive Focus)

Hong Kong Shangri-La HKD 35,000–55,000/month*
Job Description

This role supports Shangri-La’s brand strategy and festive campaigns across Hong Kong and possibly the wider region. Responsibilities may include developing seasonal brand initiatives, coordinating marketing communications, managing agencies and partners, preparing campaign materials, monitoring performance, and ensuring consistent brand standards across hotels and touchpoints. Candidates are expected to have a degree in marketing, communications, business, or a related discipline, together with several years of brand, integrated marketing, hospitality, retail, or agency experience. Strong project management, copywriting, presentation, communication, and stakeholder-management skills are important. The successful candidate should be creative, commercially aware, organised, comfortable working under deadlines, and able to manage multiple festive campaigns in a fast-paced, multicultural environment.

Company Info

Shangri-La Group is a luxury hospitality company founded in Hong Kong, operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving leisure and business travellers through full-service properties, restaurants, meeting venues, and wellness facilities. The group is known for Asian-inspired hospitality, personalised guest service, and premium accommodation. Corporate roles in Hong Kong typically support brand development, commercial strategy, operations, finance, technology, and regional functions. Employees may work with colleagues across multiple countries and hotel markets, making cultural awareness, communication, and the ability to coordinate complex projects valuable qualities.

Destination Guide

Hong Kong offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing, and regional corporate services. The city is fast-paced and international, with Cantonese, English, and Mandarin widely used in business and daily life. Its culture combines Chinese traditions, festivals, family-oriented values, and global influences. Lifestyle options range from dense urban neighbourhoods and excellent restaurants to beaches, hiking trails, islands, and country parks. Housing is expensive, especially on Hong Kong Island and in Kowloon, so many newcomers compare districts and consider shared accommodation. Eligible overseas professionals generally need an employment visa sponsored by a Hong Kong employer, with approval based on qualifications, salary, and the role’s suitability. Applicants should confirm current immigration requirements before relocating. Public transport is highly efficient, and a local work contract commonly supports renting accommodation, opening accounts, and arranging healthcare and other practical necessities.

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