The Assistant Manager/Manager, CRM (Journey & Platform) will support Shangri-La's customer relationship management strategy across guest journeys, digital channels and CRM platforms. Responsibilities typically include designing customer journeys, managing campaigns, improving engagement and retention, coordinating with hotels and corporate teams, monitoring performance and using data to identify opportunities. Candidates should have several years of experience in CRM, digital marketing, customer lifecycle management or a related field, preferably in hospitality, travel or retail. Strong knowledge of CRM platforms, marketing automation, segmentation, analytics and project coordination is expected. Excellent communication, stakeholder-management and problem-solving skills are essential, along with commercial awareness and the ability to work in a fast-paced, multicultural environment.
Shangri-La Group is a prominent luxury hospitality company founded in Hong Kong and associated with a portfolio of hotels, resorts and related businesses across Asia, the Middle East, Europe and other international markets. Its brands are known for warm Asian hospitality, high service standards and distinctive destinations. The group operates properties under names including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Corporate functions in Hong Kong support global hotel operations, brand development, digital transformation, customer engagement, finance and commercial performance. Shangri-La places emphasis on personalised guest experiences, service culture, colleague development and long-term relationships with customers and business partners. A CRM role in the organisation would typically work across corporate and property teams to strengthen loyalty, improve communications and create more consistent guest journeys through data and technology.
Hong Kong offers strong opportunities in hospitality, tourism, finance, technology, retail, logistics and digital marketing. The city is energetic, international and highly connected, with Cantonese, English and Mandarin widely used in business. Its culture combines traditional festivals, temples and local markets with modern shopping, dining and arts scenes. Lifestyle options range from dense urban neighbourhoods and late-night restaurants to beaches, hiking trails and outlying islands. Housing is expensive, although public transport is excellent and many professionals live outside the central districts. Foreign employees generally need an employment visa sponsored by a Hong Kong company; approval depends on qualifications, relevant experience, a confirmed offer and proof that the role cannot readily be filled locally. Dependants may usually apply for dependant visas. New arrivals should budget for rent, deposits, healthcare, insurance and relocation costs, and confirm tax, visa and housing arrangements before moving.
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