The Senior Digital Analyst role typically requires strong experience in digital analytics, customer behaviour analysis, web and app performance measurement, and turning data into practical commercial recommendations. Candidates are expected to be confident with tools such as SQL, Google Analytics or similar platforms, dashboarding solutions, and experimentation or A/B testing methods. The role involves working with product, marketing, trading, and technology teams, presenting insights clearly to senior stakeholders, and helping improve Tesco’s digital customer journey and business performance. Strong communication, problem-solving, stakeholder-management, and data-interpretation skills are essential. Experience in retail, e-commerce, conversion optimisation, or customer analytics would be advantageous.
Tesco is one of the United Kingdom’s largest retailers, serving millions of customers through supermarkets, convenience stores, online grocery, and a growing range of digital services. Founded in 1919, the company sells food, household products, clothing, and other everyday goods, supported by well-known brands such as Tesco Mobile, Tesco Bank, and Clubcard. Tesco employs a large workforce across stores, distribution centres, offices, and technology teams. Its digital operations support online shopping, customer loyalty, pricing, personalisation, mobile services, and data-led decision-making. The company places emphasis on serving customers well, offering value, operating responsibly, and improving the shopping experience. A Senior Digital Analyst would typically contribute to these goals by using customer and performance data to guide digital product, e-commerce, marketing, and commercial decisions.
The United Kingdom offers opportunities in retail, technology, data, finance, healthcare, engineering, logistics, and professional services, particularly in London, Manchester, Leeds, Bristol, Birmingham, Edinburgh, and Glasgow. Its culture is diverse, generally informal at work, and known for respect for privacy, punctuality, and clear communication. Lifestyle options range from busy urban communities to quieter coastal and rural areas, although housing and transport can be expensive in major cities. Eligible British and Irish citizens generally have the right to live and work in the UK. Other nationals usually need a visa, such as the Skilled Worker visa, and must meet sponsorship, salary, English-language, and occupation requirements. Relocating involves arranging accommodation, a National Insurance number, banking, healthcare access, and understanding income tax. Check current rules on GOV.UK because visa requirements and salary thresholds can change.
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