The Assistant Manager/Manager, CRM (Journey & Platform) is expected to manage customer relationship management initiatives, including guest journey design, campaign planning, platform enhancement, segmentation, and performance reporting. The role typically requires experience in CRM, digital marketing, customer analytics, loyalty, or marketing technology, preferably within hospitality, travel, or retail. Candidates should be comfortable working with CRM and automation platforms, interpreting customer data, coordinating with regional and property teams, and translating insights into improved engagement and revenue. Strong project management, communication, analytical, and stakeholder-management skills are important. The successful candidate will be commercially minded, customer focused, detail oriented, and capable of managing multiple projects in a fast-paced, international environment.
Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and known for its Asian-inspired service, warm hospitality, and distinctive guest experiences. The group operates hotels, resorts, residences, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving luxury, business, leisure, and extended-stay travelers. Shangri-La places strong emphasis on personalized service, colleague development, responsible business practices, and long-term guest relationships. A corporate CRM role supports the group’s efforts to understand guests, improve communications across the customer journey, strengthen loyalty, and create more relevant digital and onsite experiences. Working in Hong Kong can provide exposure to regional projects, multicultural teams, and a large international hospitality network.
Hong Kong is a compact, highly connected city and island territory with strong opportunities in hospitality, finance, technology, retail, aviation, professional services, and digital marketing. Its culture combines Cantonese traditions, international influences, efficient public transport, excellent food, and a fast-paced working style. Lifestyle options range from dense urban neighborhoods and shopping districts to beaches, hiking trails, outlying islands, and vibrant nightlife. Most expatriate professionals require an employment visa sponsored by their employer; applicants generally need a confirmed job offer, relevant qualifications or experience, and a salary appropriate to the role. Employers commonly assist with visa documentation and relocation, although housing is expensive and apartments are often compact. New arrivals should budget carefully for rent, deposits, healthcare, transport, and daily expenses. English is widely used in business, while Cantonese is valuable for local integration.
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