F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for driving restaurant, catering, banquet and events revenue through corporate, group and individual customers. Requirements typically include a diploma or degree in hospitality, business or a related field, several years of hotel food and beverage or sales experience, strong knowledge of the local market, and excellent communication and negotiation skills. The successful candidate is expected to develop client relationships, prepare proposals, meet revenue targets, coordinate with culinary and operations teams, manage accounts, and represent Shangri-La professionally. Flexibility, commercial awareness, strong organisational skills and a customer-focused approach are essential.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Asia and recognised for its hotels, resorts and serviced residences across the world. Its properties are known for warm Asian hospitality, high service standards, distinctive dining, wellness facilities and carefully designed guest experiences. In Malaysia, Shangri-La operates established hotels and resorts in destinations including Kuala Lumpur, Penang and Kota Kinabalu. The company employs colleagues across guest services, food and beverage, culinary operations, sales, engineering and corporate functions. Employees generally work in a multicultural environment with structured hotel procedures, performance expectations and opportunities for professional development. The group places strong emphasis on personalised service, teamwork, integrity and delivering memorable experiences for guests and business partners.

Destination Guide

Malaysia offers varied hospitality opportunities across Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and other resort destinations. Jobs are available in hotels, restaurants, tourism, events, sales and guest services, with international brands often providing training and career progression. Malaysian culture is multicultural, combining Malay, Chinese, Indian and indigenous traditions, with English widely used in hotels and business. Lifestyle varies from busy city living to relaxed coastal or island communities; food, public transport and daily costs are generally affordable, though major cities and resorts can be more expensive. Foreign employees normally need an approved employment pass sponsored by the employer before starting work. The employer usually manages the application, while the candidate must provide qualifications, passport documents and medical or background information where required. Research accommodation, transport, healthcare and local regulations before relocating.