The role is likely responsible for developing and delivering festive-focused brand campaigns across Shangri-La properties and markets. Requirements typically include a degree in marketing, business, communications, or a related discipline, with several years of experience in brand management, integrated marketing, partnerships, or hospitality. Strong project management, budgeting, presentation, copywriting, and stakeholder-management skills are expected. The successful candidate should understand luxury hospitality and consumer trends, be commercially minded, creative, detail-oriented, and comfortable coordinating regional and property teams. Experience working with agencies, digital channels, loyalty programmes, seasonal campaigns, and multicultural audiences would be advantageous. Fluency in English is normally required; Cantonese or Mandarin may be preferred for a Hong Kong-based position.
Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Established in 1971, the group is recognised for its Asian-inspired hospitality, personalised service, and strong emphasis on guest experience. Its portfolio includes the Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders brands. The company serves leisure travellers, corporate guests, groups, and luxury consumers, supported by restaurants, spas, events, loyalty services, and destination experiences. Shangri-La promotes cultural understanding, service excellence, sustainability, and professional development. A corporate brand role in Hong Kong may involve regional coordination, campaign planning, festive activations, partnerships, content development, and collaboration with hotels and commercial teams across multiple markets.
Hong Kong is a compact international city with strong opportunities in hospitality, tourism, retail, finance, technology, marketing, and professional services. Luxury hotels and restaurants regularly recruit managers, brand specialists, sales professionals, chefs, and guest-service talent. The culture blends Cantonese traditions with global influences, offering excellent food, festivals, arts, shopping, hiking, and efficient public transport. Life is energetic and convenient, although housing is expensive and apartments are often small. Hong Kong is not technically an island only; it includes Hong Kong Island, Kowloon, and the New Territories, plus outlying islands. Most overseas professionals need an employment visa sponsored by an approved employer, usually through the General Employment Policy, and must demonstrate suitable qualifications and a confirmed job. Employers commonly assist with documentation, while newcomers should budget for deposits, healthcare, transport, and relocation costs.
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